DRAWING ATTENTION WITH MOTION

[FICTIONAL ADVERTISEMENT]

This project demonstrates a conceptual approach to advertising Nike's waterproof running shoes through a dynamic and visually engaging commercial. The design employs a three-step visual strategy to captivate the viewer and effectively communicate the product's key feature. It also serves as an attempt to explore motion design and its ability to amplify attention through dynamic storytelling.

1. Water Movement
   The animation begins with the subtle yet eye-catching motion of water, which immediately draws attention. This element leverages the strength of motion design, as moving elements naturally capture the human eye and evoke curiosity. It establishes a context that aligns with the product's core feature—waterproof performance.

2. The Message
   As the viewer's focus sharpens, bold white text stating "WATERPROOF." emerges prominently against the backdrop. This simple yet powerful statement reinforces the product's key selling point in a clean, direct manner. The choice of typography and high contrast ensures maximum readability and impact, even in a quick glance.

3. The Product
   Finally, the hero of the commercial—the waterproof Nike running shoe—is revealed. Positioned in a relatable urban environment, the shoe visually confirms the waterproof claim, showcasing its ability to withstand wet conditions. The choice of a realistic setting makes the advertisement relatable, grounding its aspirational appeal in everyday use.

4. Call-to-Action
   To conclude the commercial, the model name, price, or website for the product could be displayed via URL or QR, providing viewers with a clear and actionable next step. This final detail seamlessly ties the narrative to the sales funnel, ensuring the ad not only engages, but also drives potential conversions.

This conceptual campaign blends the power of motion design, engaging animation, impactful messaging, and a strong product focus to create an effective commercial narrative. Motion design, in particular, plays a key role in drawing attention and maintaining viewer engagement throughout the ad. It not only highlights the innovative waterproof feature but also aligns seamlessly with Nike's branding ethos of empowering athletes through performance-driven products.

The accompanying animated sequence and static visual further illustrate how motion design can enhance storytelling in product-focused campaigns.

Created with Adobe After Effects and Photoshop