A Blend of Passion and Purpose
Daily Grind was born from the inspiration of finding beauty in the routine. Coffee, for many, is more than a beverage — it's a ritual, a moment of grounding amidst the chaos of the day. This imaginary brand embodies the delicate balance between productivity and self-care, turning the ordinary into something extraordinary.
The name plays on the duality of coffee culture and the hustle of daily life. The brand is designed to resonate with individuals who value their craft, cherish meaningful pauses, and believe that excellence stems from persistence.
Each element of the branding, from the typeface to the color palette, reflects this ethos — clean, bold, and intentional, much like the perfect cup of coffee.
The figurative mark was conceptualized by abstractly interpreting the iconic shape of a coffee grinder. It draws inspiration from the evolution of coffee mills, beginning with the timeless charm of the classic manual grinder and progressing towards the sleek, modern designs seen today. This journey from tradition to innovation is reflected in the mark’s minimalistic form, which simplifies the essence of the grinder while maintaining its recognizable silhouette.
To ensure balance and harmony, the design process incorporated the Golden Ratio, adding a sense of natural proportion and aesthetic appeal to the abstracted grinder shape. The result is a mark that bridges the nostalgic craftsmanship of the past with the refined elegance of contemporary design, embodying both heritage and modernity.
Where Every Sip Fuels Your Ambition
“At Daily Grind Coffee, we’re committed to more than just a great cup. Every carefully selected bean and precise roast is designed to spark creativity and keep you moving forward — one brew at a time. Come in, recharge, and savor the moment.”
— Dave, employee of the month
Anchored by a bold color scheme and the crisp Daily Grind logo, these cups do more than serve coffee — they propel our brand wherever they travel. It’s a simple yet powerful way to turn every customer into a walking ambassador for our passion and quality brews.
Created with Adobe Illustrator, Photoshop, After Effects and Runway.